As Zen Interactive expanded its operations, several operational inefficiencies began to surface due to fragmented systems and manual workflows.

• Limited visibility for serialised products: Tracking items from procurement through sales, warranty, and returns was difficult, making lifecycle visibility unreliable.
• Multiple purchase batches with different costs: The same product was procured at varying prices, creating inconsistencies in margin calculations and requiring manual reconciliation.
• Lack of moving average cost tracking: Profitability reporting fluctuated across periods due to inconsistent cost calculations.
• Difficulty analysing batch-wise profitability: Sales orders fulfilled using mixed inventory sources made it hard to understand actual margins.
• Limited warehouse-level insights: Management lacked clear visibility into which warehouses contributed most to profitability.
• Manual rebate (POS) tracking: Rebates were managed through spreadsheets and email threads with no centralised system for tracking eligibility, claims, or settlements.
• Unstructured sales commission calculations: Commission tracking relied on manual calculations, resulting in delays and reconciliation challenges.
• Heavy dependence on manual coordination: Teams across sales, finance, procurement, and suppliers relied heavily on emails and follow-ups to move processes forward.
• Lack of automated communication triggers: Important operational milestones lacked system-driven notifications.
• Scaling limitations: As transaction volumes increased, the administrative workload increased proportionally.